Targeted, eye-catching advertising is particularly suitable for digital shop window advertising in retail, for service providers, for the hospitality industry – simply for anyone who wants to attract attention with their content. Screens are available in all sizes and brightnesses, for indoor and outdoor use.
The advantages of digital shop windows
The advantages of digital shop windows are numerous and pay off right from the start:
- Attractive presentation of prices, articles, promotions
- Changes are done in no time at all
- Your visitors and customers are greeted in an appealing way
- Products and promotions can also be advertised
- Best perception, as moving advertising catches the eye
- Modern, multimedia presentation and display
- Unstaffed information, someone “creates” for your customers even at the weekend
- No need to worry about asking anyone, as information is provided intuitively
- Changeable content without paper / simple organization in the back office
- Information available even when staff are busy, customers stay and inform themselves
- Easy transportation of advertising messages
- Intuitively supported selling
No more paper is printed, no more price lists are exchanged – digital is simply the trump card!
Shop window software
Our shop window software can run on a PC with Windows as well as on a screen with an Android operating system or an Android player. The Android solution is certainly the cheapest way to get started. We have software for single-user solutions as well as for cloud content-based network solutions.
What you need for software if you don’t want to do it with a USB stick:
- Software for a screen, a digital signage display (usually as a monthly rental, for example, starts at 24,- EURO / month. We are in the lower mid-range in terms of price and if there are more screens, then of course the price also goes down well.
- BackOffice for managing the screen, content and screen updates (monthly rental is possible here and there are of course also quantity scales).
- Cloud storage space for files and data hosting. Here we offer packages based on your storage requirements. Included free of charge are 100 MB cloud storage space and 30 MB maximum file upload. This is sufficient in most cases. If more storage space is required, then a gigabyte of storage, for example, costs an additional EUR 4 per month. Data backup included.
As always with software, setup, instruction and training are added once.
Our digital window screens, also known as digital signage screens, are displays or screens that are placed in the windows of retail stores, bars, restaurants, insurance offices, real estate offices and so on to display visual content and advertising. Here are some advantages of our digital window screens:
Attract attention:
By using lively and appealing visual content, digital shop window screens can attract the attention of potential customers. Moving images, videos and animations can help to arouse the interest of passers-by and motivate them to enter the store.
Flexibility and updating:
Unlike static window displays, digital screens can be updated quickly and easily. Companies can change their advertising messages, offers or special promotions in real time to keep up with current trends and needs. This enables a high degree of flexibility and responsiveness.
Creativity and presentation:
Digital shop window screens offer more opportunities for creative presentations of products and brands. By using appealing visual effects, music or interactive elements, companies can create a memorable experience and reinforce their brand identity.
Targeted, time-controlled advertising:
With digital shop window screens, you can target your advertising messages to your target group. By placing content that targets specific customer segments or local events, companies can use their advertising investment more effectively.
Time saving and efficiency:
Digital shop window screens make it possible to manage your advertising messages centrally and display them in several locations at the same time using management software, also known as BackOffice. This saves time that would normally be spent manually updating advertising materials in each store.
Interaction and commitment:
Of course, we can also offer digital shop window screens with interactive functions, i.e. with touchscreens that allow passers-by to interact with the content displayed. This can increase engagement and strengthen brand loyalty.
Measurability and analysis:
Our digital storefront screens also make it possible to collect and analyze data about the performance of your advertising campaigns and the click behavior of your customers. By monitoring metrics such as the number of ad impressions, interaction rates or conversion rates, companies can measure the success of their marketing efforts and improve future strategies.
Digital shop window screens offer a modern and effective way for companies to present their advertising messages in an appealing way and attract the attention of potential customers. They help to improve the customer experience, strengthen brand presence and ultimately increase sales.
